Summary: Brand-Hijack - Alex Wipperfurth Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BRAND HIJACK: Marketing Without Marketing” by Alex Alex Wipperfurth is a partner at Plan B, a marketing consultancy firm based in San Francisco. Plan B specializes in grassroots marketing Com ... Plus

Summary: Brand-Leadership - David Aaker and Erich Joachimsthaler Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BRAND LEADERSHIP: The Evolving Paradigm” by David Aaker and Erich Joachimsthaler. David Aaker is Vice-Chairman of Prophet Brand Strategy, a strategic professional services firm, ... Plus

Summary: Breakthrough - Bill Davidson Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BREAKTHROUGH by Bill The world’s most successful companies get to the top and stay there by consistently challenging themselves to achieve goals that seem unreasonable or even outrageous and then ... Plus

Summary: Break-Through-Selling - Barry Farber and Joyce Wicoff Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BREAK-THROUGH SELLING: Customer Building Strategies from the Best in the Business” by Barry Farber and Joyce Wycoff. In Break-Through Selling, Farber and Wycoff argue that everybody sells something... Plus

Summary: Brierley - Yvonne Van Dongen Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of “Brierley: The Man Behind the Corporate Legend by Yvonne Van Dongen”. This ebook offers a summary of the biography of the Brierley corporate empire and analyzes its impact on New Zealand and Australia business. Plus

Summary: Build Your Own Garage - Bernd Schmitt and Laura Brown Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BUILD YOUR OWN GARAGE: Blueprints and Tools to Unleash Your Company’s Hidden Creativity” by Bernd Schmitt and Laura Bernd Schmitt is professor of business at Columbia Business School in New York and ... Plus

Summary: Building Strong Brands - David Aaker Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BUILDING STRONG BRANDS: How the Best Brand Managers Build Brand Equity” by David Aaker. David Aaker is Vice-Chairman of Prophet Brand Strategy, a strategic professional services firm, ... Plus

Summary: Built For Growth - Arthur Rubinfeld and Collins Hemingway Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of “BUILT FOR GROWTH: Expanding Your Business Around the Corner or Across the Globe by Arthur Rubinfeld and Collins Hemingway”. Great national and international retail success stories don’t happen by accident. Plus

Summary: Built to Change - Edward Lawler III and Chistopher Worley Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BUILT TO CHANGE: How To Achieve Sustained Organizational Effectiveness” by Edward Lawler III and Christopher Worley. Edward Lawler III is professor of business at the University of Southern California. Plus

Summary: Built to Last - James Collins and Jerry Porras Par Must Read Summaries (Auteur) Must Read Summaries - 15/02/2012 Langue English 6,99 €

This work offers a summary of the book “BUILT TO LAST: Successful Habits Of Visionary Companies” by James Collins & Jerry Porras. In Built To Last, ... Plus