Enterprise Games Par Michael Hugos (Auteur) O'Reilly Media - 19/09/2012 Langue English 16,99 €

Games are playing a crucial role in many successful businesses—not just in PR and marketing, but as a model for designing business systems and workflows. In this book, ... Plus

Gamification by Design Implementing Game Mechanics in Web and Mobile Apps Par Gabe Zichermann (Auteur), Christopher Cunningham (Auteur) O'Reilly Media - 12/08/2011 Langue English 16,99 €

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. Plus